WHO WE ARE

Founded by former Amazon Sellers, Assureful is an insurance underwriter (not a broker) that has built a monthly-billed and usage based liability insurance product specifically focused to Third-Party Sellers on Amazon, Walmart, eBay, Etsy etc. Assureful is 100% backed by the 330 year old ‘A’ rated Lloyds of London. 

Our products are compliant with Amazon and unlike our competitors, we know and understand eCommerce and therefore are able to insure 95% of products sold on Amazon including but not limited to supplements, baby products, electronics and imported products (including from China). 

All other insurers will as you to project your sales for the next 12 months. If you have a suspension / delisting or are OOS because of lines at the Port of Long Beach, your sales projections are shot and you have then overpaid for insurance. On the flip-side, if you have a great Prime Day and your actual sales exceed the declared projections, all your sales beyond your projections are uninsured opening your business up to significant risk. 

Assureful is the only insurance cover that looks at your actual sales in the last month (from all your sales channels). We are 75% more cost effective than our competitors and our premiums are as low as $26 / month. 

We’re the eCommerce Insurance Experts! We're not Brokers. We're the Underwriters.

What we offer which is different to other providers out there:

Pay as you sell Commercial General Liability Insurance 

- Compliant with Amazon and Walmart (and other platforms)

- Connected directly to your Seller Accounts

- Pay-as-you-Sell

- 'A' rated Insurance

- We cover Private Label Products

- We cover products made in China